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Media diversity : economics, ownership, and the FCC

著者: Mara Einstein
出版商: Mahwah, N.J. : L. Erlbaum Associates, ©2004.
丛书: LEA's communication series.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Mara Einstein
ISBN: 0805842411 9780805842418
OCLC号码: 50959091
描述: ix, 249 p. : ill. ; 24 cm.
内容: Diversity and the FCC --
The Financial Interest and Syndication Rules (1960-1976) --
The Financial Interest and Syndication Rules --
(1977-1995) --
The Structure of the Television Industry --
Fin-syn's Effect on Industry Structure and Diversity --
The Program Selection Process --
The Reality of Diversity.
丛书名: LEA's communication series.
责任: Mara Einstein.
更多信息:

摘要:

"Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.".

"This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economics and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate levels. It will also be of interest to broadcast professionals, media policy makers, communication lawyers, and academics, and is a must-read for all involved in the media monopoly debate."--BOOK JACKET.

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