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Media Economics : Applying Economics to New and Traditional Media.

Author: Dr Colin Hoskins; Dr Stuart M McFadyen; Dr Adam Finn
Publisher: Thousand Oaks : SAGE Publications, 2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dr Colin Hoskins; Dr Stuart M McFadyen; Dr Adam Finn
ISBN: 9781452264332 1452264333
OCLC Number: 811490289
Description: 1 online resource (369 pages)
Contents: Introduction and OverviewDemand and SupplyMarketsConsumer BehaviorProduction and CostRevenue, Profit, Risk, and Managerial DecisionsMarket Structure, Theory of the Firm, and Industrial OrganizationPerfect Competition and MonopolyMonopolistic Competition and OligopolyPricing and Marketing SegmentationAdvertisingLabor MarketsGovernment InterventionInternational TradeReferencesIndex

Abstract:

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and chang.

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"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to Read more...

 
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