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Media economics : theory and practice

Author: Alison Alexander; et al
Publisher: Mahwah, N.J. : Lawrence Erlbaum, ©2004.
Series: Lea's communication series.
Edition/Format:   Book : English : 3rd edView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Alison Alexander; et al
ISBN: 0805845801 9780805845808
OCLC Number: 51848420
Description: ix, 301 p. : ill. ; 23 cm.
Contents: An introduction to media economics theory and practice --
Economics and media regulation --
Structure and change : a communications industry overview --
The economics of international media --
The economics of the daily newspaper industry --
The economics of books and magazines --
The broadcast television networks --
The economics of the cable industry --
The economics of Hollywood : money and media --
The economics of the contemporary radio industry --
The economics of the recording industry --
The economics of the advertising industry --
The economics of online media.
Series Title: Lea's communication series.
Responsibility: edited by Alison Alexander ... [et al.].
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