详细书目
| 类型/形式: | Aufsatzsammlung |
|---|---|
| 文件类型: | 书 |
| 所有的著者/提供者: |
Alison Alexander; et al |
| ISBN: | 0805845801 9780805845808 |
| OCLC号码: | 51848420 |
| 描述: | ix, 301 p. : ill. ; 23 cm. |
| 内容: | An introduction to media economics theory and practice -- Economics and media regulation -- Structure and change : a communications industry overview -- The economics of international media -- The economics of the daily newspaper industry -- The economics of books and magazines -- The broadcast television networks -- The economics of the cable industry -- The economics of Hollywood : money and media -- The economics of the contemporary radio industry -- The economics of the recording industry -- The economics of the advertising industry -- The economics of online media. |
| 丛书名: | Lea's communication series. |
| 责任: | edited by Alison Alexander ... [et al.]. |
| 更多信息: |
标签
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