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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48449954 Title: Media effects : advances in theory and research Author: Jennings Bryant; Dolf Zillmann Publisher: Mahwah, N.J. : L. Elbaum Associates, 2002. ISBN/ISSN: 0805838635 9780805838633 0805838643 9780805838640 OCLC:48449954

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Media effects : advances in theory and research

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Media effects : advances in theory and research

Author:	Jennings Bryant; Dolf Zillmann
Publisher:	Mahwah, N.J. : L. Elbaum Associates, 2002.
Series:	LEA's communication series.
Edition/Format:	Book : English : 2nd edView all editions and formats
Summary:	Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Jennings Bryant; Dolf Zillmann Find more information about:
ISBN:	0805838635 9780805838633 0805838643 9780805838640
OCLC Number:	48449954
Description:	x, 634 p. : ill. ; 24 cm.
Contents:	1. News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds -- 2. Exemplification theory of media influence / Dolf Zillmann -- 3. Growing up with television: cultivation processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, and James Shanahan -- 4. Media consumption and perceptions of social reality: effects and underlying processes / L.J. Shrum -- 5. Media priming: a synthesis / David R. Roskos-Ewoldesn, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier -- 6. Social cognitive theory of mass communication / Albert Bandura -- 7. Mass media attitude change: implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol -- 8. Intermedia processes and powerful media effects / Everett M. Rogers -- 9. Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod -- 10. Effects of media violence / Glenn G. Sparks and Cheri W. Sparks -- 11. Fright reactions to mass media / Joanne Cantor -- 12. Effects of sex in the media / Richard Jackson Harris and Christina L. Scott -- 13. Minorities and the mass media: television into the 21st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand -- 14. Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward -- 15. Vast wasteland or vast opportunity? Effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M Fisch -- 16. Communication campaigns: theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin -- 17. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 18. The third-person effect / Richard M. Perloff -- 19. Individual differences in media effects / Mary Beth Oliver -- 20. The uses-and-gratifications perspective of media effects / Alan M. Rubin -- 21. Entertainment as media effect / Jennings Bryant and Dorina Miron -- 22. Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.
Series Title:	LEA's communication series.
Responsibility:	edited by Jennings Bryant, Dolf Zillmann.
More information:	Publisher description

Abstract:

Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.

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