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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Jennings Bryant; Dolf Zillmann |
| ISBN: | 0805838635 9780805838633 0805838643 9780805838640 |
| OCLC号码： | 48449954 |
| 描述： | x, 634 p. : ill. ; 24 cm. |
| 内容： | News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds -- Exemplification theory of media influence / Dolf Zillmann -- Growing up with television : cultivation processes / George Gerbner ... [et al.] -- Media consumption and perceptions of social reality : effects and underlying processes / L.J. Shrum -- Media priming : a synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change : implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol -- Intermedia processes and powerful media effects / Everett M. Rogers -- Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod -- Effects of media violence / Glenn G. Sparks and Cheri W. Sparks -- Fright reactions to mass media / Joanne Cantor -- Effects of sex in the media / Richard Jackson Harris and Christina L. Scott -- Minorities and the mass media : television into the st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand -- Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward -- Vast wasteland or vast opportunity? : effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M. Fisch -- Communication campaigns : theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- The third-person effect / Richard M. Perloff -- Individual differences in media effects / Mary Beth Oliver -- The uses-and-gratifications perspective of media effects / Alan M. Rubin -- Entertainment as media effect / Jennings Bryant and Dorina Miron -- Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird. |
| 丛书名： | LEA's communication series. |
| 责任： | edited by Jennings Bryant, Dolf Zillmann. |
| 更多信息： |
摘要：
Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.
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添加标签 目的是为 "Media effects : advances in theory and research".
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由 hfkhs 已更新 2012-01-12