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Media franchising : creative license and collaboration in the culture industries

Author: Derek Johnson
Publisher: New York : New York University Press, 2013.
Series: Postmillennial pop.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Johnson, Derek, 1979-
Media franchising.
New York : New York University Press, [2013]
(DLC) 2012040758
(OCoLC)816499041
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Derek Johnson
ISBN: 9780814743492 0814743498 9780814743898 0814743897 081474348X 9780814743485
OCLC Number: 830164533
Description: 1 online resource (ix, 289 pages) : illustrations.
Contents: Introduction: an industrial way of life --
Imagining the franchise: structures, social relations, and cultural work --
From ownership to partnership: the institutionalization of franchise relations --
Sharing worlds: difference, deference, and the creative context of franchising --
"A complicated genesis": transnational production and transgenerational marketing --
Occupying industries: the collaborative labor of enfranchised consumers --
Conclusion: future exchanges and iterations.
Series Title: Postmillennial pop.
Other Titles: Creative license and collaboration in the culture industries
Responsibility: Derek Johnson.

Abstract:

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production  Read more...

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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This Read more...

 
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