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Media globalization and the Discovery Channel networks

Author: Ole J Mjos
Publisher: New York : Routledge, 2010.
Series: Routledge advances in internationalizing media studies, 4.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Offering an account of the global expansion of Discovery and its relationship with media globalization, this book explores the way in which the processes of media globalization unfold and develop,  Read more...

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Document Type: Book
All Authors / Contributors: Ole J Mjos
ISBN: 9780415992466 041599246X 9780203872949 0203872940
OCLC Number: 318292420
Description: viii, 224 pages : illustrations ; 24 cm.
Contents: Media globalization and televisual culture --
The rise of Discovery : 'the world's number one non-fiction media company' --
Discovery the brand : image, reputation, promise --
The globalization of factual entertainment --
Discovery's localization strategies --
Global resonance : television programing for the world --
Negotiating the global and the national through televisual culture --
The duality of globalization in Discovery.
Series Title: Routledge advances in internationalizing media studies, 4.
Responsibility: Ole J. Mjos.
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"...The strongest aspect of this book is its excellent, specific history of Discovery channel's rise. This is good, solid empirical work the kind of which academics oftentimes call for but rarely Read more...

 
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