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Media literacy

Author: W James Potter
Publisher: Thousand Oaks : Sage Publications, ©1998.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: W James Potter
ISBN: 0761909257 9780761909255 0761909265 9780761909262
OCLC Number: 37451859
Description: xxxi, 406 p. : ill. ; 24 cm.
Contents: INTRODUCTION : What is media literacy? --
The importance of media literacy --
SKILLS : How does the human mind work? --
Developmental perspective --
KNOWLEDGE : What is news? --
Commercial advertising --
What is entertainment? --
Development of the mass media industries --
Economic perspective --
Who owns and controls the mass media? --
What is an audience? --
Broadening our perspective on media effects --
How do the effect processes work? --
Media influence on institutions --
The importance of real-world knowledge --
PUTTING IT ALL TOGETHER : The media literacy perspective --
Strategies for increasing literacy.
Responsibility: W. James Potter.
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Media literacy

by novr (WorldCat user published 2014-01-17) Excellent Permalink

This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world...
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