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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
W James Potter
|ISBN:||0761909257 9780761909255 0761909265 9780761909262|
|Description:||xxxi, 406 pages : illustrations ; 24 cm|
|Contents:||INTRODUCTION : What is media literacy? --
The importance of media literacy --
SKILLS : How does the human mind work? --
Developmental perspective --
KNOWLEDGE : What is news? --
Commercial advertising --
What is entertainment? --
Development of the mass media industries --
Economic perspective --
Who owns and controls the mass media? --
What is an audience? --
Broadening our perspective on media effects --
How do the effect processes work? --
Media influence on institutions --
The importance of real-world knowledge --
PUTTING IT ALL TOGETHER : The media literacy perspective --
Strategies for increasing literacy.
|Responsibility:||W. James Potter.|
WorldCat User Reviews (1)
This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world...
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