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Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium

Author: Alan B Albarran; Broadcast Education Association (U.S.)
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2013.
Series: Electronic media research series.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
Summary:
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
Media management and economics research in a transmedia environment.
New York, NY : Routledge, Taylor & Francis Group, 2013
(DLC) 2012042130
(OCoLC)819741515
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alan B Albarran; Broadcast Education Association (U.S.)
ISBN: 9781135969349 1135969345 9780203538326 0203538323 9781299751910 1299751911 9781135969417 1135969418
OCLC Number: 854846032
Notes: "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"--Introduction.
Description: 1 online resource : illustrations.
Contents: Media management and economics research from senior scholars --
MME research from junior scholars --
Latin American and Hispanic MME research --
Media management issues for new media/transmedia.
Series Title: Electronic media research series.
Responsibility: symposium chair / edited by Alan B. Albarran.

Abstract:

"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.  Read more...

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