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Media management in the age of giants : business dynamics of journalism
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Media management in the age of giants : business dynamics of journalism

Author: Dennis F Herrick
Publisher: Ames : Iowa State Press, 2003.
Edition/Format:   Book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: Dennis F Herrick
ISBN: 0813816998 9780813816999
OCLC Number: 53132323
Description: xx, 397 p. : ill., 1 map ; 23 cm.
Contents: Responsibilities of media and journalism --
Preparing yourself for management --
Motivation and the work force --
Qualities of leadership and management --
Decision-making --
Media ethics, regulation, and laws --
Operations and structure of news media companies --
Budgeting and financial management --
Sales, marketing, and market analysis --
Consolidation and convergence --
Entrepreneurship --
Technology creates new media.
Responsibility: Dennis F. Herrick.

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