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Media Management : Leveraging Content for Profitable Growth

Author: Andrej Vizjak; Max Ringlstetter
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrej Vizjak; Max Ringlstetter
ISBN: 9783540247869 3540247866
OCLC Number: 851731636
Description: 1 online resource (viii, 186 pages)
Contents: Introduction --
New Perspectives: Convergence Is Redefining Content --
New Business Models: Numerous Old Models Are Transforming into Many New Ones --
New Success Factors: Make It or Brake It --
New Practice: Media Companies Taking on the Challenges.
Responsibility: edited by Andrej Vizjak, Max Ringlstetter.

Abstract:

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

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