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Media marketing : l'influence des media sur la consommation

Author: Jean-Michel Ronsse
Publisher: Bruxelles : De Boeck Université, 1991.
Series: Culture & communication. Série Médias.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Jean-Michel Ronsse
ISBN: 2804114902 9782804114909
OCLC Number: 27028657
Description: 322 p. : ill., tabl. ; 24 cm.
Series Title: Culture & communication. Série Médias.
Responsibility: Jean-Michel Ronsse.
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Primary Entity

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   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/be> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/publicite> ; # Publicité
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/medias_publics> ; # Médias--Publics
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/publicite_campagnes> ; # Publicité--Campagnes
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/benelux> ; # Benelux
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   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/ue_ce_etats_membres> ; # UE/CE Etats membres
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/consommateurs_attitudes> ; # Consommateurs--Attitudes
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   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/communication_de_masse_consommateur_influence_sociale_publicite_commerce> ; # communication de masse--consommateur--influence sociale--publicité (commerce)
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/comportement_du_consommateur> ; # Comportement du consommateur
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/etudes_de_marche> ; # Etudes de marché
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/consommateurs_preferences> ; # Consommateurs--Préférences
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/medias_influence> ; # Médias--Influence
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/massamedia> ; # Massamedia
   schema:about <http://experiment.worldcat.org/entity/work/data/29651378#Topic/medias> ; # Médias
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   schema:creator <http://viaf.org/viaf/66543037> ; # Jean-Michel Ronsse
   schema:datePublished "1991" ;
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   schema:numberOfPages "322" ;
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