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Media messages in American presidential elections

Author: Diana Marie Owen
Publisher: New York : Greenwood Press, 1991.
Series: Contributions to the study of mass media and communications, no. 25.
Edition/Format:   Print book : EnglishView all editions and formats
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Focusing her attention on the audience, the author investigates the way people process media messages during election campaigns. Based on surveys fielded during the 1984 and 1988 presidential  Read more...

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Additional Physical Format: Online version:
Owen, Diana Marie.
Media messages in American presidential elections.
New York : Greenwood Press, 1991
(OCoLC)607764015
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Diana Marie Owen
ISBN: 0313263620 9780313263620
OCLC Number: 22112330
Description: xxi, 198 pages : illustrations ; 24 cm.
Contents: Introduction A Model of Audience Mass Media Use and Outcomes Voter Orientations toward Televised Candidate Advertisements Television News and Newspaper News: The Voters' Choice? Public Opinion Polls: A Double-Edged Sword Televised Presidential Debates: The Ultimate Pseudoevents The Uses and Gratifications of Presidential Campaign Messages Conclusion References Index
Series Title: Contributions to the study of mass media and communications, no. 25.
Responsibility: Diana Owen.
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"well grounded in the literature on media and elections and should be of interest to students of American presidential politics, political communications, or media influence."-AMERICAN POLITICS ?well Read more...

 
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