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Media monoliths : how great media brands thrive and survive

Author: Mark Tungate
Publisher: London : Kogan Page, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." "Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the  Read more...
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Document Type: Book
All Authors / Contributors: Mark Tungate
ISBN: 0749444789 9780749444785
OCLC Number: 61260187
Notes: Originally published: 2004.
Description: 272 pages, [8] pages of plates : color illustrations ; 24 cm
Contents: pt. 1. The broadcasters --
1. CNN International --
2. BBC World --
3. MTV --
pt. 2. The Newspapers --
4. The Times --
5. Financial Times --
6. The Wall Street Journal --
7. International Herald Tribune --
8. The New York Times --
9. El Pais --
10. Die Zeit --
11. Corriere della Sera --
12. Liberation --
pt. 3. The magazines --
13. Time --
14. National Geographic --
15. Playboy --
16. Paris Match --
17. The Economist --
18. Vogue --
pt. 4. The information providers --
19. Reuters --
20. Bloomberg --
Conclusion : how to build a media monolith.
Responsibility: Mark Tungate.

Abstract:

In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. This title takes us  Read more...

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"Features extensive interviews with top media bosses and editors around the world to get to the heart of how to succeed in one of the most rapidly changing and dynamic types of business today." Read more...

 
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