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The media of mass communication. study edition

Author: John Vivian
Publisher: Boston : Allyn & Bacon, 2012.
Edition/Format:   Print book : English : 10th edView all editions and formats

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Document Type: Book
All Authors / Contributors: John Vivian
ISBN: 9780205029365 0205029361
OCLC Number: 727633042
Notes: Includes index.
Description: xxiv, 480 (36) pages : illustrations ; 28 cm
Contents: CHAPTER 1: MASS MEDIA LITERACYMedia UbiquityHuman CommunicationMedia and SocietyMedia FinancesChapter Wrap-UpReview QuestionsMedia Literacy: A Thematic Chapter Summary CHAPTER 2: MEDIA TECHNOLOGYMedia TechnologyPrinting TechnologyChemistry Technology Electrical TechnologyNew TechnologiesDigital IntegrationTechnology and Mass CommunicationChapter Wrap-upReview QuestionsMedia Technology: A Thematic Chapter Summary CHAPTER 3: MEDIA ECONOMICSFinancial FoundationsOwnership StructuresSponsored MediaNew Media ModelsDebate over Government RoleHistoric Media-Government LinksNew Media FundingInnovation - Triggering PatternsChapter Wrap-UpReview QuestionsMedia Economics: A Thematic Chapter Summary CHAPTER 4: INK ON PAPER Publishing IndustryNewspaper IndustryPost-Print CultureMagazine Industry StatusMagazine InnovationsBook IndustryBook GenresNew Directions for BooksNew Book TechnologyChapter Wrap-UpReview QuestionsInk on Paper: A Thematic Chapter Summary CHAPTER 5: SOUND MEDIAThe Recording IndustryNew Digital Music LandscapeRegulatory PressureDependence on RadioInfluence of RadioRadio ContentRadio Station FormatsCommercial Terrestrial RadioCorporate RadioPublic RadioSatellite RadioWhither Radio?Chapter Wrap-UpReview QuestionsSound Media: A Thematic Chapter Summary CHAPTER 6: MOTION MEDIAThe Television-Movies MeldMovies: First of the Motion MediaMovie ProductsHollywood StudiosThe Box OfficeTelevision in TransitionBroadcast/Terrestrial TelevisionCable/Satellite TelevisionVideo on DemandPublic TelevisionFuture for TelevisionChapter Wrap-UpReview QuestionsMotion Media: A Thematic Chapter Summary CHAPTER 7: NEW MEDIA LANDSCAPEPortals Search Engines Messaging User-Generated SitesOnline CommerceOnline DominationGames Online Archives Chapter Warp-UpReview QuestionsMew Media Landscape: Thematic Chapter Summary CHAPTER 8: NEWSJournalism TraditionsConcept of NewsPersonal Values in NewsVariables Affecting NewsNew Realities in NewsJournalism TrendsChapter Wrap-UpReview QuestionsNews: A Thematic Chapter Summary CHAPTER 9: ENTERTAINMENTEntertainment in HistoryStorytellingMusicSports as Media EntertainmentSex as Media ContentGaming as Media ContentArtistic ValuesChapter Wrap-UpReview QuestionsEntertainment: A Thematic Chapter Summary CHAPTER 10: PUBLIC RELATIONSImportance of Public RelationsOrigins of Public RelationsStructure of Public RelationsPublic Relations ServicesPublic Relations and AdvertisingMedia RelationsDirections for Public RelationsChapter Wrap-Up Review QuestionsPublic Relations: A Thematic Chapter Summary CHAPTER 11: ADVERTISINGImportance of AdvertisingOrigins of AdvertisingAdvertising AgenciesPlacing AdvertisementsNew Advertising PlatformsBrand StrategiesAdvertising TacticsNew Advertising TechniquesProblems and IssuesChapter Wrap-UpReview QuestionsAdvertising: A Thematic Chapter Summary CHAPTER 12: MASS AUDIENCESDiscovering Mass AudiencesAudience Measurement PrinciplesMeasuring Audience SizeAudience Measurement TechniquesMeasuring Audience ReactionAudience AnalysisChapter Wrap-UpReview QuestionsMass Audience: A Thematic Chapter Summary CHAPTER 13: MASS MEDIA EFFECTSEffects TheoriesLifestyle EffectsAttitude EffectsCultural EffectsBehavioral EffectsMedia-Depicted ViolenceChapter Wrap-UpReview QuestionsMass Media Effects: A Thematic Chapter Summary CHAPTER 14: MEDIA AND DEMOCRACYMedia Role in GovernanceMedia Effects on GovernanceGovernment Manipulation of MediaPolitical CampaignsChapter Wrap-UpReview QuestionsMedia and Democracy: A Thematic Chapter Summary CHAPTER 15: MASS MEDIA GLOBALIZATIONMass Media and Nation StatesWar as Libertarian TestArab Media SystemsMedia and TerrorismBattle for IranChina MediaDistinctive Media SystemsChapter Wrap-UpReview QuestionsMass Media Globalization: A Thematic Chapter Summary CHAPTER 16: MEDIA LAWIntellectual PropertyFree ExpressionBroadening ProtectionDefamationIndecencyChapter Wrap-UpReview QuestionsMedia Law: A Thematic Chapter Summary CHAPTER 17: ETHICSThe Difficulty of EthicsMedia EthicsMoral PrinciplesProcess versus OutcomePotter's BoxEthics and Related IssuesUnsettled, Unsettling QuestionsChapter Wrap-UpReview QuestionsEthics: A Thematic Chapter Summary
Responsibility: John Vivian.


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