skip to content
The media of mass communication. study edition Preview this item
ClosePreview this item
Checking...

The media of mass communication. study edition

Author: John Vivian
Publisher: Boston : Allyn & Bacon, 2012.
Edition/Format:   Print book : English : 10th edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: John Vivian
ISBN: 9780205029365 0205029361
OCLC Number: 727633042
Notes: Includes index.
Description: xxiv, 480 (36) pages : illustrations ; 28 cm
Contents: CHAPTER 1: MASS MEDIA LITERACYMedia UbiquityHuman CommunicationMedia and SocietyMedia FinancesChapter Wrap-UpReview QuestionsMedia Literacy: A Thematic Chapter Summary CHAPTER 2: MEDIA TECHNOLOGYMedia TechnologyPrinting TechnologyChemistry Technology Electrical TechnologyNew TechnologiesDigital IntegrationTechnology and Mass CommunicationChapter Wrap-upReview QuestionsMedia Technology: A Thematic Chapter Summary CHAPTER 3: MEDIA ECONOMICSFinancial FoundationsOwnership StructuresSponsored MediaNew Media ModelsDebate over Government RoleHistoric Media-Government LinksNew Media FundingInnovation - Triggering PatternsChapter Wrap-UpReview QuestionsMedia Economics: A Thematic Chapter Summary CHAPTER 4: INK ON PAPER Publishing IndustryNewspaper IndustryPost-Print CultureMagazine Industry StatusMagazine InnovationsBook IndustryBook GenresNew Directions for BooksNew Book TechnologyChapter Wrap-UpReview QuestionsInk on Paper: A Thematic Chapter Summary CHAPTER 5: SOUND MEDIAThe Recording IndustryNew Digital Music LandscapeRegulatory PressureDependence on RadioInfluence of RadioRadio ContentRadio Station FormatsCommercial Terrestrial RadioCorporate RadioPublic RadioSatellite RadioWhither Radio?Chapter Wrap-UpReview QuestionsSound Media: A Thematic Chapter Summary CHAPTER 6: MOTION MEDIAThe Television-Movies MeldMovies: First of the Motion MediaMovie ProductsHollywood StudiosThe Box OfficeTelevision in TransitionBroadcast/Terrestrial TelevisionCable/Satellite TelevisionVideo on DemandPublic TelevisionFuture for TelevisionChapter Wrap-UpReview QuestionsMotion Media: A Thematic Chapter Summary CHAPTER 7: NEW MEDIA LANDSCAPEPortals Search Engines Messaging User-Generated SitesOnline CommerceOnline DominationGames Online Archives Chapter Warp-UpReview QuestionsMew Media Landscape: Thematic Chapter Summary CHAPTER 8: NEWSJournalism TraditionsConcept of NewsPersonal Values in NewsVariables Affecting NewsNew Realities in NewsJournalism TrendsChapter Wrap-UpReview QuestionsNews: A Thematic Chapter Summary CHAPTER 9: ENTERTAINMENTEntertainment in HistoryStorytellingMusicSports as Media EntertainmentSex as Media ContentGaming as Media ContentArtistic ValuesChapter Wrap-UpReview QuestionsEntertainment: A Thematic Chapter Summary CHAPTER 10: PUBLIC RELATIONSImportance of Public RelationsOrigins of Public RelationsStructure of Public RelationsPublic Relations ServicesPublic Relations and AdvertisingMedia RelationsDirections for Public RelationsChapter Wrap-Up Review QuestionsPublic Relations: A Thematic Chapter Summary CHAPTER 11: ADVERTISINGImportance of AdvertisingOrigins of AdvertisingAdvertising AgenciesPlacing AdvertisementsNew Advertising PlatformsBrand StrategiesAdvertising TacticsNew Advertising TechniquesProblems and IssuesChapter Wrap-UpReview QuestionsAdvertising: A Thematic Chapter Summary CHAPTER 12: MASS AUDIENCESDiscovering Mass AudiencesAudience Measurement PrinciplesMeasuring Audience SizeAudience Measurement TechniquesMeasuring Audience ReactionAudience AnalysisChapter Wrap-UpReview QuestionsMass Audience: A Thematic Chapter Summary CHAPTER 13: MASS MEDIA EFFECTSEffects TheoriesLifestyle EffectsAttitude EffectsCultural EffectsBehavioral EffectsMedia-Depicted ViolenceChapter Wrap-UpReview QuestionsMass Media Effects: A Thematic Chapter Summary CHAPTER 14: MEDIA AND DEMOCRACYMedia Role in GovernanceMedia Effects on GovernanceGovernment Manipulation of MediaPolitical CampaignsChapter Wrap-UpReview QuestionsMedia and Democracy: A Thematic Chapter Summary CHAPTER 15: MASS MEDIA GLOBALIZATIONMass Media and Nation StatesWar as Libertarian TestArab Media SystemsMedia and TerrorismBattle for IranChina MediaDistinctive Media SystemsChapter Wrap-UpReview QuestionsMass Media Globalization: A Thematic Chapter Summary CHAPTER 16: MEDIA LAWIntellectual PropertyFree ExpressionBroadening ProtectionDefamationIndecencyChapter Wrap-UpReview QuestionsMedia Law: A Thematic Chapter Summary CHAPTER 17: ETHICSThe Difficulty of EthicsMedia EthicsMoral PrinciplesProcess versus OutcomePotter's BoxEthics and Related IssuesUnsettled, Unsettling QuestionsChapter Wrap-UpReview QuestionsEthics: A Thematic Chapter Summary
Responsibility: John Vivian.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/727633042> # The media of mass communication. study edition
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "727633042" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   schema:about <http://dewey.info/class/302.23/e22/> ;
   schema:about <http://id.worldcat.org/fast/1011219> ; # Mass media
   schema:bookEdition "10th ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/4061723621#Person/vivian_john> ; # John Vivian
   schema:datePublished "2012" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/4061723621> ;
   schema:inLanguage "en" ;
   schema:name "The media of mass communication. study edition"@en ;
   schema:productID "727633042" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/727633042#PublicationEvent/boston_allyn_&_bacon_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/4061723621#Agent/allyn_&_bacon> ; # Allyn & Bacon
   schema:publisher <http://experiment.worldcat.org/entity/work/data/4061723621#Agent/boston> ; # Boston
   schema:workExample <http://worldcat.org/isbn/9780205029365> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/727633042> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4061723621#Person/vivian_john> # John Vivian
    a schema:Person ;
   schema:familyName "Vivian" ;
   schema:givenName "John" ;
   schema:name "John Vivian" ;
    .

<http://id.worldcat.org/fast/1011219> # Mass media
    a schema:Intangible ;
   schema:name "Mass media"@en ;
    .

<http://worldcat.org/isbn/9780205029365>
    a schema:ProductModel ;
   schema:isbn "0205029361" ;
   schema:isbn "9780205029365" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.