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The media of mass communication

Author: John Vivian
Publisher: Boston, MA : Pearson/Allyn and Bacon, ©2009
Edition/Format:   Book : English : 9. edView all editions and formats
Database:WorldCat
Summary:

Rich with contemporary issues and trends, Vivian's 'The Media of Mass Communication' balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Vivian
ISBN: 9780205521104 020552110X
OCLC Number: 474819039
Description: xxiii, 536 s. : ill. (chiefly col.), col. map ; 28 cm.
Contents: Part One: The Mass Media CHAPTER 1: MASS MEDIA LITERACY Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Cultivating Readers Media Timeline Media People: Phil Donahue Media People: Rupert Murdoch CHAPTER 2: MEDIA TECHNOLOGY Chapter Opener Media Technology Printing Chemistry Electronics New Technologies Digital Integration Technology and Mass Communication Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study Media Timeline: Technology Media People: Steve Jobs CHAPTER 3: BOOKS Chapter Opener Influence of Books Books and American Culture Book Industry New Technology and Books Book Products Book Trends Book Challenges and Issues Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media People: William Holmes McGuffey Media People: Jane Friedman Media People: Jeff Bezos Media Case Study: O.J. Simpson's How-To Media Timeline: Books CHAPTER 4: NEWSPAPERS Chapter Opener Newspaper Industry Newspaper Products Newspaper Ownership National Dailies New York Times Hometown Newspapers Gannett Initiative Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: The Vanishing Correspondent Media Timeline: Newspaper Milestones Media People: Arthur Sulzberger Jr. CHAPTER 5: MAGAZINES Chapter Opener Influence of Magazines Magazine Innovations Magazine Products Magazine Industry Magazines as Niche Media New Competition Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Magazines and the Internet Media Timeline: Magazines Media People: Margaret Bourke-White Media People: DeWitt and Lila Wallace Media People: Sara Josepha Hale CHAPTER 6: SOUND RECORDING Chapter Opener Recording Industry Downloads Authorized Downloads Artistic Autonomy Regulatory Pressure Dependence on Radio Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Podcasting Evolution Media Timeline Media People: Shawn Fanning Media People: 50 Cent CHAPTER 7: MOTION PICTURES Chapter Opener Significance of Movies Movie Products Hollywood Studios Movie Production Exhibition Shift Blockbusters Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: In-Your-Face Documentaries Media Timeline: Movies Media People: Robert Flaherty Media People: Lourdes Portillo Media People: Sherry Lansing Media People: Walt Disney Media People: Steven Spielberg CHAPTER 8: RADIO Chapter Opener Influence of Radio Radio Content Commercial Terrestrial Radio Corporate Radio Public Radio Satellite Radio Whither Radio? Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Civility on the Airwaves Media Timeline: Radio Media People: Gordon McLendon Media People: Edward R. Murrow Media People: Terry Gross Media People: Howard Stern CHAPTER 9: TELEVISION Chapter Opener Television in Transition Over-Air Delivery Cable Delivery Satellite-Direct Delivery Video on Demand Economics of Television Public Television Future for Television Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Television as Baby-Sitter Media People: Ed Parsons Media People Susan Zirinsky Media Timeline: Television Technology CHAPTER 10: INTERNET Chapter Opener Influence of Internet Internet Origins World Wide Web The Internet Industry Reshaping the Internet Internet Issues Internet Future Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: How Do Bloggers Know What They Know? Media People: Tim Berners-Lee Media People: Marc Andreesen Media Timeline: Internet Media People: Gordon Moore Media People: Glenn Reynolds Part Two: Mass Messages CHAPTER 11: NEWS Chapter-Opener Journalism Traditions Concept of News Truth and News Personal Values in News Variables Affecting News Influences on News Confidential Sources Journalism Trends Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Reporter's Choice: Tell or Jail? Media People: Benjamin Day Media People: James Gordon Bennett Media People: Seymour Hersh Media People: Ida Tarbell Media Timeline: News CHAPTER 12: Public Relations Chapter-Opener Importance of Public Relations Origins of Public Relations Structure of Public Relations Public Relations Services Public Relations and Advertising Media Relations Directions for Public Relations Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Crisis Management at Time Media Timeline: Public Relations Media People: Paul Garrett Media People: Jack Abramoff Media People: Leslie Unger Media People: Edward Bernays CHAPTER 13: ADVERTISING Chapter Opener Importance of Advertising Origins of Advertising Advertising Agencies Placing Advertisements New Advertising Platforms Brand Strategies Advertising Tactics New Advertising Tactics Advertising Regulation Problems and Issues Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Countering Cultural Imperialism Media Timeline: Advertising Media People: Dave Balter CHAPTER 14: ENTERTAINMENT Chapter-Opener: High-Speed Transportation Entertainment in History Performance as Media Entertainment Story-Telling Music Sports as Media Entertainment Sex as Media Content Gaming as Media Content Artistic Values Pop Art Chapter Wrap-Up Review Questions Critical Thinking For Further Learning Keeping Up to Date Boxes: Media People: Nancy Tellum Case Study: Has Hollywood Institutionalized Racism? CHAPTER 15: MEDIA RESEARCH Chapter-Opener Public-Opinion Sampling Measuring Audience Size Audience Measurement Techniques Measuring Audience Reaction Audience Analysis Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Tracking Technology Media People: George Gallup Media People: Andy Kohut Media People: Richard Schwartz Media Timeline: Media Research Part Three: Mass Media Issues CHAPTER 16: MASS MEDIA EFFECTS Chapter Opener: Orson Welles Effects Theory Lifestyle Effects Attitudes Effects Social Stability Cultural Effects Behavioral Effects Media-Depicted Violence Individual Selectivity Chapter Wrap-Up Concepts, Terms, People Media Sources Review Questions Thematic Chapter Summary Boxes: Media Timeline Case Study: Media Advocacy: Will It Make a Difference? Media People: Kathleen Rutledge Media People: George Gerbner CHAPTER 17: GLOBAL MASS MEDIA Chapter Opener: The Hellfire Pictures Mass Media and Nation-States War as a Libertarian Test Arab Media Systems Mass Media and Terrorism Battle for Iran China Media Distinctive Media Systems Media Pressure Points Chapter Wrap-Up Review Questions Thematic Chapter Summary Boxes: Media Case Study: Vanishing Foreign Correspondent Media People: Kimberly Dozier Media People: Jineth Bedoya Lima Media People: Bill Xia Media People: Orhan Pamuk CHAPTER 18: MASS MEDIA AND GOVERNANCE Chapter-Opener: Populist Appeals Media Role in Governance Media as Information Sources Media Effects on Governance Government Manipulation of Media Status of the Watchdog Political Campaigns Campaign Blogs Media-Government Issues Chapter Wrap-Up Concepts Terms, People Media Sources Review Questions Thematic Chapter Summary Boxes: Case Study: Governance or Journalistic Failure? Media People: Donna Brazile Media People: Helen Thomas Media People: Tony Snow CHAPTER 19: MASS MEDIA LAW Chapter Opener Intellectual Property Free Expression Broadening Protection Defamation Indecency Privacy Law Journalism Law Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: The Price of Free Music Media Timeline: Mass Media Law Media People: Jay Near Media People: Clarence Brandenburg Media People: John Brinkley CHAPTER 20: ETHICS Chapter Opener The Difficulty of Ethics Media Ethics Moral Principles Process vs. Outcome Potter's Box Ethics and Other Issues Unsettled, Unsettling Questions Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Timeline: Media Ethics Media People: Charlie Gay Media People: Ted Cohen Media People: Arthur Ashe Media Case Study: Government Definition of Ethics
Responsibility: John Vivian

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