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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
David Giles |
| ISBN: | 0805840486 9780805840483 0805840494 9780805840490 |
| OCLC Number: | 51505328 |
| Description: | x, 324 p. : ill. ; 24 cm. |
| Contents: | Media Psychology in Context -- What Is Media Psychology, and Why Do We Need It? -- Defining the Territory -- Defining "Mass Media" -- Psychology and Media: An Uneasy Relationship? -- Practising Media Psychology? -- Theoretical Issues in Media Research -- Early Approaches to Media -- McLuhan and Postmodernism -- Developments in Media Research -- The "Effects" Tradition -- Cultivation Research -- Uses and Gratifications Research -- The "Active Audience" -- The Way Forward? -- Research Methods in Media Psychology -- The Experimental Tradition -- Survey Methods -- Interviewing and Qualitative Analysis -- Ethnography and Observation -- Analysis of Media Texts -- Discourse Analysis -- Psychological Effects and Influences of Media -- The Effects of Media Violence -- What Are the Immediate Effects of Watching Violent Media? -- Characteristics of the Users of Violent Media -- Cognitive Factors in Media Violence -- Cultural and Ideological Aspects of the Media Violence Debate -- Future Avenues in Media Violence Research -- Prosocial Effects of Media -- Media and Prosocial Behaviour: The "Effects" Tradition -- The Effects of "Prosocial Media" -- Parental Mediation -- Pornography and Erotica -- Definitions of Pornography and Erotica -- A Brief History of Pornography -- The "Effects" of Pornography -- Effects and Uses of Child Pornography -- Meanings of Pornography and Erotica -- Advertising -- Advertising Through History -- The Role of Psychology in Advertising -- Cognitive and Behavioural Effects of Advertising. |
| Responsibility: | David Giles. |
| More information: |
Abstract:
"Media Psychology has been written to examine the many influences of 21st century media on people who encounter an ever-increasing variety of forms of mass communication: news, sports, soap operas, reality TV with audience participation, and the influence of the internet. The author investigates the various genres in the media that raise the issues of sex, violence, advertising, and audience activity and asks what light psychology can shed on the popularity of these genres and the response of their audiences."--BOOK JACKET.
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