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Media relations measurement : determining the value of PR to your company's success

Author: Ralf Leinemann; Elena Baikaltseva
Publisher: Aldershot, Hants, England ; Burlington, VT : Gower Pub., ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ralf Leinemann; Elena Baikaltseva
ISBN: 0566086506 9780566086502
OCLC Number: 55679343
Description: xiii, 115 pages : illustrations ; 26 cm
Contents: 1. Initial brainstorming --
2. Basic tools and processes --
3. Measuring the results of a press interview --
4. Measuring the results of a press conference --
5. Measuring the results of a PR campaign --
6. Measuring long-term trends --
7. Measuring the results of a crisis situation --
8. App. A : example press questionnaire --
9. App. B : example measurement indices --
10. App. C : measuring product reviews and awards --
11. App. D : balanced scorecard template --
12. App. E : list of criteria for measurements --
13. Literature.
Responsibility: Ralf Leinemann and Elena Baikaltseva.
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'This book helps the reader to learn about PR measurements and to make proper use of the collected information.' Laurent Balaine, Chairman and CEO, Telisma. 'This book is designed for PR Read more...

 
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