skip to content
Media research methods : understanding metric and interpretive approaches Preview this item
ClosePreview this item
Checking...

Media research methods : understanding metric and interpretive approaches

Author: James A Anderson
Publisher: Los Angeles, Calif. : SAGE Publications, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric,  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: James A Anderson
ISBN: 9781412999564 1412999561
OCLC Number: 706020676
Description: xxi, 438 p. : ill. ; 24 cm.
Contents: Overview. Exploring the mediascape --
Mapping the mediascape --
Methods of exploration asking questions --
Methods of exploration finding answers --
Foundations of research practice. From concepts to data --
Research questions and hypotheses --
Literatures and databases --
Designing protocols in metric research. Sampling --
Statistics and statistical analysis --
Designing surveys --
Protocols for experiments --
Conducting research in the interpretive paradigm. Coding text --
Discursive protocols : Creating texts --
Critical interpretive methods: social meanings/media texts --
Ethnographic methods --
An excursion into writing.
Responsibility: James A. Anderson.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/706020676>
library:oclcnum"706020676"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/706020676>
rdf:typeschema:Book
schema:about
<http://id.worldcat.org/fast/1011298>
rdf:typeschema:Intangible
schema:name"Mass media--Research--Methodology"@en
schema:name"Mass media--Research--Methodology."@en
schema:about
schema:about
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description"Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/796717531>
schema:inLanguage"en"
schema:name"Media research methods : understanding metric and interpretive approaches"@en
schema:numberOfPages"438"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.