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Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations

Author: Eli Avraham; Eran Ketter
Publisher: Amsterdam : Butterworth Heinemann, 2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
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Additional Physical Format: Online version:
Avraham, Eli.
Media strategies for marketing places in crisis.
Amsterdam : Butterworth Heinemann, 2008
(OCoLC)647001260
Document Type: Book
All Authors / Contributors: Eli Avraham; Eran Ketter
ISBN: 9780750684521 0750684526
OCLC Number: 225118520
Description: xiv, 231 pages, [10] pages of plates : color illustrations ; 25 cm
Contents: pt. 1. Marketing Places, Media Campaign and Crisis Management --
1. Introduction to place marketing and branding --
2. Public images and media images of places --
3. Image management and campaign --
4. Consumer behavior --
5. Crisis and communication management --
pt. 2. From Theory to Practice --
6. Preliminary analysis: crisis, audience and place characteristics (CAP) --
7. Source strategies --
8. Message-focused strategies --
9. Media strategies focused on the target audience --
10. The multi-step model for altering place image.
Responsibility: Eli Avraham and Eran Ketter.

Abstract:

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than  Read more...

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"In the last decade place image has become one of the most talked about concepts amongst politicians, economists and destination management professionals but it still needs greater exploration and Read more...

 
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