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Media today : an introduction to mass communication

Author: Joseph Turow
Publisher: New York ; London : Routledge, 2010.
Edition/Format:   Print book : CD for computer : Document   Computer File : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.
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Genre/Form: 0 Gesamtdarstellung
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Joseph Turow
ISBN: 9780415876063 0415876060 9780203852101 0203852109
OCLC Number: 477262052
Notes: Previous edition: Boston. Mass.: Houghton Mifflin, 2002.
"2010 update."
Description: xxxii, 679 pages : illustrations ; 28 cm + 1 DVD
Details: System requiremens for DVD-ROM: personal computer ; DVD-ROM drive.
Contents: Part One: Understanding the Nature of Mass Media. Understanding Mass Media and the Importance of Media Literacy ; Making Sense of the Media Business ; Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics ; Making Sense of Research on Media Effects and Media Culture. --
Part Two: Media Giants and Cross-Media Activities. A World of Blurred Media Boundaries ; Understanding the Strategies of Media Giants. --
Part Three: The Print Media. The Book Industry ; The Newspaper Industry ; The Magazine Industry. --
Part Four: The Electronic Media. The Recording Industry ; The Radio Industry ; The Motion Picture Industry ; The Television Industry ; The Internet and Video Game Industries. --
Part Five: Advertising and Public Relations ; The Advertising Industry ; The Public Relations Industry.
Responsibility: Joseph Turow.
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Focuses on concepts such as: a media systems approach allows students to understand the interconnected system of media products that surrounds them every day, and insights into media trends give  Read more...

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"Media Today is the best textbook to understand the organization, economics, and emerging trends within the U.S. media sector. Its institutional focus and the level of detail and updated knowledge it Read more...

 
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