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Media writing : preparing information for the mass media

Author: Doug Newsom; James A Wollert
Publisher: Belmont, Calif. : Wadsworth, ©1988.
Series: Wadsworth series in mass communication.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Doug Newsom; James A Wollert
ISBN: 0534087124 9780534087128
OCLC Number: 16831553
Description: xx, 444 pages : illustrations ; 24 cm.
Contents: pt. 1: Introduction to media writing --
Media writing principles --
Media writing basics: message effectiveness --
Information sources and research methods --
pt. 2: Writing basics and copy formats --
Leads and captions --
Simple story structures, rewrites, advances and obits --
Writing for the new electronic media: teletext and videotex --
Interviewing --
pt. 3: Complex story structures --
Speech stories --
Covering meetings and news conferences --
Public relations stories --
Features and columns --
Depth reporting --
pt. 4: Persuasive writing --
Advertising copy --
Opinion writing: reviews and editorials.
Series Title: Wadsworth series in mass communication.
Responsibility: Doug Newsom, James A. Wollert.

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