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Media/impact : an introduction to mass media

Author: Shirley Biagi
Publisher: Belmont, CA : Wadsworth Pub., ©1998.
Edition/Format:   Print book : English : Updated 3rd edView all editions and formats
Database:WorldCat
Summary:

This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and  Read more...

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Additional Physical Format: Online version:
Biagi, Shirley.
Media/impact.
Belmont, CA : Wadsworth Pub., ©1998
(OCoLC)894776096
Document Type: Book
All Authors / Contributors: Shirley Biagi
ISBN: 0534504825 9780534504823
OCLC Number: 36865484
Description: xxiv, 413 pages : illustrations (some color) ; 26 cm
Contents: Overview; the media industries; support industries; issues and effects; international media; student resource guide; media research directory; finding subject headings for mass media information; finding media organizations.
Responsibility: Shirley Biagi.

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