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Media/impact : an introduction to mass media

Author: Shirley Biagi
Publisher: Belmont, CA : Wadsworth Pub., ©1998.
Edition/Format:   eBook : Document : English : Updated 3rd edView all editions and formats

This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and  Read more...


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Additional Physical Format: Print version:
Biagi, Shirley.
Belmont, CA : Wadsworth Pub., ©1998
(DLC) 97014636
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shirley Biagi
OCLC Number: 894776096
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xxiv, 413 pages) : illustrations (some color)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Overview; the media industries; support industries; issues and effects; international media; student resource guide; media research directory; finding subject headings for mass media information; finding media organizations.
Responsibility: Shirley Biagi.


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