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Mediaplanung : methodische Grundlagen und praktische Anwendungen

Author: Fritz Unger
Publisher: Berlin ; New York : Springer, ©2007.
Edition/Format:   eBook : Document : German : 5., aktualisierte und erw. AuflView all editions and formats
Summary:

Ideal f r Einsteiger und Media-Profis: Wie Sie Kommunikationsziele durch die geeignete Auswahl der Werbetr ger kosteng nstig realisieren. Umfassender Intermedia-Vergleich, Mediaforschung in der  Read more...

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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Mediaplanung.
Berlin ; New York : Springer, ©2007
(OCoLC)166372423
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fritz Unger
ISBN: 9783540377818 3540377816
OCLC Number: 404970075
Description: 1 online resource (xii, 432 pages) : illustrations
Responsibility: Fritz Unger [and others].

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