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Mediawriting : print, broadcast, and public relations

Author: Wayne R Whitaker; Janet E Ramsey; Ronald D Smith
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Edition/Format:   Book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Wayne R Whitaker; Janet E Ramsey; Ronald D Smith
ISBN: 0805846883 9780805846881
OCLC Number: 54501042
Description: xxii, 424 p. : ill. ; 24 cm.
Contents: Communication theory and news values --
Ethical and legal issues in media writing --
Research in communication --
Basics of writing and editing --
Basic news stories --
Interviewing --
Reporting what others say --
Obituaries, rewrites, and roundups --
Feature writing --
Writing broadcast copy --
Reporting for radio and TV --
Public relations writing in organizational media --
Public relations writing in the news media --
Public relations writing in promotional media.
Responsibility: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
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