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Medien im Marketing : Optionen der Unternehmenskommunikation

Author: Andrea Gröppel; Claas Christian Germelmann
Publisher: Wiesbaden : Gabler Verlag / GWV Fachverlage, Wiesbaden, 2009.
Edition/Format:   eBook : Document : German : 1. AuflView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gröppel-Klein, Andrea.
Medien im Marketing.
Wiesbaden : Springer Fachmedien, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrea Gröppel; Claas Christian Germelmann
ISBN: 9783834980823 383498082X
OCLC Number: 311307039
Notes: Title from PDF title page (SpringerLink, viewed Jul. 11, 2011).
Description: 1 online resource (xvii, 553 pages) : illustrations
Responsibility: Andrea Gröppel-Klein, Claas Christian Germelmann (Hrsg.).

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