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The medium is the massage : an inventory of effects

Autore: Marshall McLuhan; Quentin Fiore; Jerome Agel
Editore: Corte Madera, CA : Gingko Press, 2001, ©1996.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social  Per saperne di più…
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Genere/forma: History
Informazioni aggiuntive sul formato: Online version:
McLuhan, Marshall, 1911-1980.
Medium is the massage.
Corte Madera, CA : Gingko Press, 2001
(OCoLC)646985592
Persona incaricata: Marshall McLuhan
Tipo documento: Book
Tutti gli autori / Collaboratori: Marshall McLuhan; Quentin Fiore; Jerome Agel
ISBN: 1584230703 9781584230700
Numero OCLC: 47679653
Note: Originally published: New York : Random House, 1967.
Descrizione: 159 p. : ill. ; 18 cm.
Responsabilità: Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel.

Abstract:

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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