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Meet the People : Why Businesses Must Influence Public Opinion to Manage and Enhance Their Reputations.

Author: James Frayne
Publisher: Petersfield : Harriman House, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

A revolution has taken place in corporate communications. Democracy has arrived. The ongoing expansion of the web means the public now have the power to shape the image and reputation of even the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Frayne, James.
Meet the People : Why Businesses Must Influence Public Opinion to Manage and Enhance Their Reputations.
Petersfield : Harriman House, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James Frayne
ISBN: 9780857193506 0857193503
OCLC Number: 923107530
Description: 1 online resource (226 pages)
Contents: ""Contents""; ""About the Author""; ""Acknowledgements""; ""Author's note""; ""Introduction: Meet the People""; ""Chapter One: The Rise of People Power""; ""Chapter Two: How Business Resembles Politics""; ""Chapter Three: Testing and Targeting""; ""Chapter Four: Messages That Move People""; ""Chapter Five: Generating Endorsements""; ""Chapter Six: Taking the Right Decisions""; ""Chapter Seven: Creating Effective Strategy""; ""Chapter Eight: Shaping Reputation Online""; ""Chapter Nine: Shaping Reputation in the Media""; ""Chapter ten: Shaping Reputation in a Crisis"" ""Conclusion: Integrated Communications""""Appendix: An Advanced Course in Comunications""; ""References""; ""Index""

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