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Meeting customer needs

Author: Ian Smith
Publisher: Oxford : Butterworth/Heinemann, ©2003.
Series: Chartered Management Institute series.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Summary:

Part of the "Chartered Management of Institute" series, this book is intended for managers seeking to establish or improve customer service and customer focus standards. It includes action plans,  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smith, Ian, 1953-
Meeting customer needs.
Oxford : Butterworth/Heinemann, ©2003
(OCoLC)56527303
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ian Smith
ISBN: 9781429484039 1429484039
OCLC Number: 171255532
Notes: Previous edition: 1997.
Description: 1 online resource (xiii, 218 pages) : illustrations.
Contents: Introduction; First, know yourself; But what do your customers think they're getting?; The route to your customers; Competitors and how to make the most of them; Starting the planning process - where you think you want to be; Marketing - the tools for understanding and analysing; Marketing - changing things, learning to focus; Marketing - measuring all that is important; Marketing - the doing word; Virtuous cycles; Balancing internal and external; Checking progress and sorting problems; Conclusions - not the end, this is just the start!
Series Title: Chartered Management Institute series.
Responsibility: Ian Smith.

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