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Meeting the challenge of competition and change.

Author: American Management Association.
Publisher: New York, [1957]
Series: American Management Association.; General management series
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: American Management Association.
OCLC Number: 1901637
Notes: "This material was presented at the general management conference of the American Management Association held at the Hotel Statler, New York City, June 3-5, 1957."
Description: 44 pages 23 cm.
Contents: Gauging consumer wants and habits / by Elmo Roper. --
A good idea --
but then what? / by Samuel C. Johnson. --
Meeting the problems of expansion / by J. William Stuart. --
Motivating the organization for competition / by W.L. Naumann. --
A scientific approach to advertising / by Raymond Stevens.
Series Title: American Management Association.; General management series

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