Who are you? What do you stand for? What is the meaning of your life? In our globalised, market-driven, click-on click-off culture we not only fail to answer these questions, we can't even focus on them for long. In MeLand, Kerry Cue shows how our mass-marketing culture spreads self-obsession and how, paradoxically, this self-obsession erodes your individuality, undermines your identity and, ultimately, diminishes your self-respect. Self-obsession disconnects you from your family, your community and, ironically, from understanding 'who you are' and 'what you stand for.' In this entertaining and insightful book, Cue employs classic marketing tools to counter the culture. From the Dumb Ass Meme to Pimp My Libido, Cue uses humour, catchy slogans and sizzling, sexed-up allure to look at 10 Ways Self-Obsession Makes You Stupid. MeLand is the antidote to the toxic mass-marketing propaganda that constantly tells you that 'you are special', but not special enough, apparently, to think for yourself.