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Menu marketing and management : competency guide

Author: Educational Foundation (National Restaurant Association)
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007.
Series: NRAEF ManageFirst program.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Educational Foundation (National Restaurant Association)
ISBN: 9780132222013 0132222019
OCLC Number: 693439314
Notes: "A foundation topic of the NRAEF certificate program"--Cover.
Includes index.
Description: x, 152 pages : color illustrations ; 28 cm.
Contents: Factors that impact menu item selection --
Meeting nutritional needs and food preferences of customers --
Menu layout and design --
Menu pricing --
The alcohol beverage menu --
Menu item sales performance analysis --
Menu sales mix analysis.
Series Title: NRAEF ManageFirst program.
Other Titles: NRAEF ManageFirst
Responsibility: National Restaurant Association Educational Foundation.

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