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Menu planning & merchandising

Author: Richard J Hug; Marshall C Warfel
Publisher: Berkeley, CA : McCutchan Pub. Corp., ©1997.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Richard J Hug; Marshall C Warfel
ISBN: 0821107348 9780821107348
OCLC Number: 38199398
Notes: Includes index.
Description: xi, 336 pages : illustrations ; 29 cm
Contents: ch. 1. Profile of the food service industry --
ch. 2. What makes a successful restaurant? --
ch. 3. Know your restaurant --
ch. 4. Know your customers --
ch. 5. Who writes menus? --
ch. 6. How do you price and cost a menu? --
ch. 7. Life cycle of a restaurant --
ch. 8. Writing menus for food operations in hotels --
ch. 9. Writing banquet menus --
ch. 10. Holiday menus and special promotions --
ch. 11. Hospital menus --
ch. 12. Cafeteria menus --
ch. 13. Menu mechanics --
ch. 14. Know your menus. ch. 15. Beverage menus --
ch. 16. Beverage promotions --
ch. 17. Servicing healthful food --
ch. 18. Computer and the menu writer --
ch. 19. Accuracy in menus --
ch. 20. Brainstorming a sales program.
Other Titles: Menu planning and merchandising
Responsibility: Richard J. Hug and M.C. Warfel.

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