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Mercadotecnia para hotelería y turismo

Author: Philip Kottler; John Bowen; James Makens; Miguel Ángel Sánchez Carrión
Publisher: México : Prentice-Hall Hispanoamericana, ©1997.
Edition/Format:   Print book : Spanish : 1a edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Philip Kottler; John Bowen; James Makens; Miguel Ángel Sánchez Carrión
ISBN: 9688809446 9789688809440
OCLC Number: 41939319
Description: xvii, 705 p. : il. ; 26 cm
Responsibility: Philip Kotler, Johnn Bowen, James Makens ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica, Ma. Magdalena Maldonado Avalos.

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Linked Data


Primary Entity

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   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/45056202#Place/mexico> ; # México
   schema:about <http://experiment.worldcat.org/entity/work/data/45056202#Topic/hoteles_mesones_etc_administracion> ; # Hoteles, mesones, etc.--Administración
   schema:about <http://experiment.worldcat.org/entity/work/data/45056202#Thing/turismo> ; # Turismo
   schema:about <http://experiment.worldcat.org/entity/work/data/45056202#Topic/turismo_mercadotecnia> ; # Turismo--Mercadotecnia
   schema:about <http://dewey.info/class/647.940688/> ;
   schema:bookEdition "1a ed." ;
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   schema:contributor <http://experiment.worldcat.org/entity/work/data/45056202#Person/makens_james> ; # James Makens
   schema:copyrightYear "1997" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/45056202#Person/kottler_philip> ; # Philip Kottler
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