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Mercator : théorie et pratique du marketing

Author: Jacques Lendrevie; Denis Lindon; Romain Laufer
Publisher: Paris : Dalloz, 1974
Series: Dalloz gestion. Marketing
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Jacques Lendrevie; Denis Lindon; Romain Laufer
ISBN: 224700704X 9782247007042
OCLC Number: 373532080
Description: XII-483 p. : graph. ; 23 cm.
Series Title: Dalloz gestion. Marketing
Responsibility: Jacques Lendrevie, Denis Lindon ... ; avec la participation de Romain Laufer ...
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Primary Entity

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   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/fr> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/792910063#Thing/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/792910063#Topic/marketing> ; # marketing
   schema:about <http://dewey.info/class/380/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/792910063#Topic/marketing_guides_manuels_etc> ; # Marketing--Guides, manuels, etc
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/92029294> ; # Romain Laufer
   schema:contributor <http://viaf.org/viaf/51692418> ; # Denis Lindon
   schema:creator <http://viaf.org/viaf/54150549> ; # Jacques Lendrevie
   schema:datePublished "1974" ;
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<http://viaf.org/viaf/51692418> # Denis Lindon
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