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Merchandising library materials to young adults

Author: Mary Anne Nichols
Publisher: Greenwood Village, Colo. : Libraries Unlimited, 2002.
Series: Libraries Unlimited professional guides for young adult librarians.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The first available book for young adult librarians who need to learn the marketing and merchandising techniques that will make library materials more attractive and accessible to teens.
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Genre/Form: Books and reading
Additional Physical Format: Online version:
Nichols, Mary Anne, 1967-
Merchandising library materials to young adults.
Greenwood Village, Colo. : Libraries Unlimited, 2002
(OCoLC)606841177
Online version:
Nichols, Mary Anne, 1967-
Merchandising library materials to young adults.
Greenwood Village, Colo. : Libraries Unlimited, 2002
(OCoLC)608590748
Document Type: Book
All Authors / Contributors: Mary Anne Nichols
ISBN: 0313313822 9780313313820
OCLC Number: 48144520
Description: xi, 187 pages : illustrations ; 24 cm.
Contents: Marketing-an introduction --
Knowing the teen patron --
The YA collection-giving them what they want --
Merchandising your YA collection --
The case for display shelving --
Techniques of display --
Fixtures for merchandising --
Promoting the YA collection: other ideas --
Library services to enhance your merchandising efforts --
A running start! ideas to begin your merchandising efforts.
Series Title: Libraries Unlimited professional guides for young adult librarians.
Responsibility: Mary Anne Nichols.

Abstract:

Make your young adult collection more appealing to teens -- this handbook addresses the concept of merchandising and shows you how to turn your young adult collection into one highly attractive to  Read more...

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"This title in the Professional Guides for Young Adult Librarians series examines publicizing public library programs for teens in marketing terms. The first of the book's chapters introduces Read more...

 
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