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Details
| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Jenny LaPerriere; Trish Christiansen |
| ISBN: | 9781591585619 1591585619 |
| OCLC Number: | 191846872 |
| Description: | xxiv, 137 p. : ill. ; 24 cm. |
| Contents: | Understanding your customer -- Secrets of the trade -- Display zones -- Tools of the trade -- Anatomy of a display -- Housekeeping -- Enlisting and educating staff -- How are you doing? -- Display in a box. |
| Responsibility: | Jenny LaPerriere and Trish Christiansen. |
| More information: |
Abstract:
Helps to learn how to use retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty.
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Editorial reviews
Publisher Synopsis
"LaPerriere and Christiansen have--in a slim, readable volume--supported the contention that libraries can effectively market their collections with simple, effective, practical, and affordable merchandising techniques. This book is an essential addition for enhancing any library's professional collection." - Reference & User Services Quarterly
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