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Merchandising made simple : using standards and dynamite displays to boost circulation

Author: Jenny LaPerriere; Trish Christiansen
Publisher: Westport, Conn. : Libraries Unlimited, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This guide shows you how to create branding---and foster customer loyalty---through signage, arrangement, and displays. The authors demonstrate how you can use your entire collection, from children's and YA materials to fiction and nonfiction, to promote your library and services---without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jenny LaPerriere; Trish Christiansen
ISBN: 9781591585619 1591585619
OCLC Number: 191846872
Description: xxiv, 137 pages : illustrations ; 24 cm
Contents: Understanding your customer --
Secrets of the trade --
Display zones --
Tools of the trade --
Anatomy of a display --
Housekeeping --
Enlisting and educating staff --
How are you doing? --
Display in a box.
Responsibility: Jenny LaPerriere and Trish Christiansen.
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Abstract:

Helps to learn how to use retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, and boost  Read more...

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"This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text Read more...

 
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