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The merchants of cool

Autor: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)Alle Autoren
Verlag: [Alexandira, Va.] : PBS Video, ©2001.
Serien: Frontline.
Ausgabe/Medienart   VHS-Video : VHS-Band   Bildmaterial : EnglischAlle Ausgaben und Medienarten anzeigen
Zusammenfassung:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  Weiterlesen…
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Gattung/Form: Documentary television programs
Feature films
Nonfiction television programs
Television programs
Video recordings for the hearing impaired
Documentaries and factual films and video
Medienart: Videoaufnahme
Dokumenttyp Bildmaterial
Alle Autoren: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC-Nummer: 46517098
Sprachhinweis: Closed-captioned.
Anmerkungen: Originally broadcast as a segment of the television program: Frontline.
Mitwirkende: Producer and director, Neil Docherty.
Interpret(en): Correspondent, Douglas Rushkoff.
Beschreibung: 1 videocassette (56 min.) : sound, color ; 1/2 in.
Details: VHS.
Serientitel: Frontline.
Andere Titel Frontline :
Frontline (Television program)
Verfasserangabe: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Abstract:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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