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The merchants of cool

Autore: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)Tutti gli autori
Editore: [Alexandira, Va.] : PBS Video, ©2001.
Serie: Frontline.
Edizione/Formato:   Video VHS : VHS tape   Materiale visivo : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  Per saperne di più…
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Dettagli

Genere/forma: Feature films
Television programs
Nonfiction television programs
Video recordings for the hearing impaired
Documentary television programs
Tipo materiale: Videorecording
Tipo documento: Materiale visivo
Tutti gli autori / Collaboratori: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
Numero OCLC: 46517098
Nota sulla lingua: Closed-captioned.
Note: Originally broadcast as a segment of the television program: Frontline.
Riconoscimenti: Producer and director, Neil Docherty.
Interprete(i): Correspondent, Douglas Rushkoff.
Descrizione: 1 videocassette (56 min.) : sd., col. ; 1/2 in.
Dettagli: VHS.
Titolo della serie: Frontline.
Altri titoli: Frontline :
Frontline (Television program)
Responsabilità: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Abstract:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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