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The merchants of cool

著者: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)すべての著者
出版: [Alexandira, Va.] : PBS Video, ©2001.
シリーズ: Frontline.
エディション/フォーマット:   VHS : VHS tape   視覚資料 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  続きを読む
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ジャンル/形式: Feature films
Television programs
Nonfiction television programs
Video recordings for the hearing impaired
Documentary television programs
資料の種類: Videorecording
ドキュメントの種類: 視覚資料
すべての著者/寄与者: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC No.: 46517098
言語注記: Closed-captioned.
注記: Originally broadcast as a segment of the television program: Frontline.
著作権: Producer and director, Neil Docherty.
パフォーマー Correspondent, Douglas Rushkoff.
形態 1 videocassette (56 min.) : sd., col. ; 1/2 in.
詳細: VHS.
シリーズタイトル: Frontline.
他のタイトル: Frontline :
Frontline (Television program)
責任者: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

概要:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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