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The merchants of cool

Author: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)All authors
Publisher: [Alexandira, Va.] : PBS Video, ©2001.
Series: Frontline.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  Read more...
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Genre/Form: Feature films
Television programs
Nonfiction television programs
Video recordings for the hearing impaired
Documentary television programs
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC Number: 46517098
Language Note: Closed-captioned.
Notes: Originally broadcast as a segment of the television program: Frontline.
Credits: Producer and director, Neil Docherty.
Performer(s): Correspondent, Douglas Rushkoff.
Description: 1 videocassette (56 min.) : sd., col. ; 1/2 in.
Details: VHS.
Series Title: Frontline.
Other Titles: Frontline :
Frontline (Television program)
Responsibility: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Abstract:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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