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The merchants of cool

Auteur : Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)Tous les auteurs
Éditeur: [Alexandira, Va.] : PBS Video, ©2001.
Collection: Frontline.
Édition/format:   Vidéo VHS : Ruban VHS   Matériel visuel : AnglaisVoir toutes les éditions et tous les formats
Résumé:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  Lire la suite...
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Détails

Genre/forme: Documentary television programs
Feature films
Nonfiction television programs
Television programs
Video recordings for the hearing impaired
Documentaries and factual films and video
Type d’ouvrage: Enregistrement vidéo
Type de document: Matériel visuel
Tous les auteurs / collaborateurs: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
Numéro OCLC: 46517098
Note sur la langue: Closed-captioned.
Notes: Originally broadcast as a segment of the television program: Frontline.
Crédits: Producer and director, Neil Docherty.
Interprète(s): Correspondent, Douglas Rushkoff.
Description: 1 videocassette (56 min.) : sound, color ; 1/2 in.
Détails: VHS.
Titre de collection: Frontline.
Autres titres: Frontline :
Frontline (Television program)
Responsabilité: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Résumé:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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Données liées


Primary Entity

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   schema:about <http://experiment.worldcat.org/entity/work/data/503125105#Topic/teenage_consumers_united_states> ; # Teenage consumers--United States
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<http://experiment.worldcat.org/entity/work/data/503125105#Topic/marketing_moral_and_ethical_aspects_united_states> # Marketing--Moral and ethical aspects--United States
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<http://id.worldcat.org/fast/1010246> # Marketing--Social aspects
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<http://id.worldcat.org/fast/1011372> # Mass media and teenagers
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<http://id.worldcat.org/fast/1071344> # Popular culture
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<http://id.worldcat.org/fast/1145401> # Teenage consumers
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<http://id.worldcat.org/fast/1204155> # United States.
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<http://id.worldcat.org/fast/797828> # Advertising and youth
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