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The merchants of cool

저자: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)모든 저자
출판사: [Alexandira, Va.] : PBS Video, ©2001.
시리즈: Frontline.
판/형식:   VHS 비디오 : VHS 테이프   시각 자료 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  더 읽기…
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장르/형태: Feature films
Television programs
Nonfiction television programs
Video recordings for the hearing impaired
Documentary television programs
자료 유형: 비디오레코딩
문서 형식: 시각 자료
모든 저자 / 참여자: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC 번호: 46517098
언어 메모: Closed-captioned.
메모: Originally broadcast as a segment of the television program: Frontline.
크레딧: Producer and director, Neil Docherty.
공연자 Correspondent, Douglas Rushkoff.
설명: 1 videocassette (56 min.) : sd., col. ; 1/2 in.
세부사항: VHS.
일련 제목: Frontline.
다른 제목 Frontline :
Frontline (Television program)
책임: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

초록:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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링크된 데이터


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