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The merchants of cool

著者: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)所有著者
出版商: [Alexandira, Va.] : PBS Video, ©2001.
丛书: Frontline.
版本/格式:   VHS视频 : VHS录像带   视觉资料 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  再读一些...
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类型/形式: Feature films
Television programs
Nonfiction television programs
Video recordings for the hearing impaired
Documentary television programs
材料类型: 录像
文件类型: 视觉资料
所有的著者/提供者: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC号码: 46517098
语言注释: Closed-captioned.
注意: Originally broadcast as a segment of the television program: Frontline.
制作人员: Producer and director, Neil Docherty.
演员: Correspondent, Douglas Rushkoff.
描述: 1 videocassette (56 min.) : sd., col. ; 1/2 in.
详述: VHS.
丛书名: Frontline.
其他题名: Frontline :
Frontline (Television program)
责任: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

摘要:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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