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The merchants of cool

作者: Barak GoodmanDouglas Rushkoff10/20 Productions.WGBH Educational Foundation.WGBH (Television station : Boston, Mass.)所有作者
出版商: [Alexandira, Va.] : PBS Video, ©2001.
叢書: Frontline.
版本/格式:   VHS影像 : VHS錄影帶   影像資料 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants  再讀一些...
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類型/形式: Documentary television programs
Feature films
Nonfiction television programs
Television programs
Video recordings for the hearing impaired
資料類型: 錄影
文件類型: 影像資料
所有的作者/貢獻者: Barak Goodman; Douglas Rushkoff; 10/20 Productions.; WGBH Educational Foundation.; WGBH (Television station : Boston, Mass.); PBS Video.
ISBN: 0793690552 9780793690558
OCLC系統控制編碼: 46517098
語言註釋: Closed-captioned.
注意: Originally broadcast as a segment of the television program: Frontline.
餘額: Producer and director, Neil Docherty.
表演者: Correspondent, Douglas Rushkoff.
描述: 1 videocassette (56 min.) : sound, color ; 1/2 in.
詳述: VHS.
叢書名: Frontline.
其他題名: Frontline :
Frontline (Television program)
責任: produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

摘要:

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.

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