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Message Framing Strategy for Brand Communication
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Message Framing Strategy for Brand Communication

Author: S -p Tsai
Edition/Format: Article Article : English
Publication:JOURNAL OF ADVERTISING RESEARCH -NEW YORK- 47, no. 3, (2007): 364-377
Database:British Library Serials
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Document Type: Article
All Authors / Contributors: S -p Tsai
ISSN:0021-8499
BL Shelfmark:4918.950000
Language Note: English
Unique Identifier: 224681729
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