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Meta marketing : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up

Author: Elizabeth ZimmerBill T JonesJoseph V MelilloStephanie SkuraTony WhitfieldAll authors
Publisher: ©1988.
Series: Studies Project.
Edition/Format:   VHS video : VHS tape : NTSC color broadcast system   Visual material : English
Database:WorldCat
Summary:
Part of The Studies Project, an ongoing series of discussions, performances, and other presentations. Following the performance of two dance works, choreographers Bill T. Jones and Stephanie Skura join arts administrators Joseph V. Melillo, director of Brooklyn Academy of Music's Next Wave Festival, and Tony Whitfield, associate director of the Lower Manhattan Cultural Council, in examining the role of marketing  Read more...
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Genre/Form: Dance
Panel discussions
Video
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Elizabeth Zimmer; Bill T Jones; Joseph V Melillo; Stephanie Skura; Tony Whitfield; Lenora Champagne; David Rousseve; Arnie Zane; Janet Lilly; Heidi Latsky; Betsy McCracken; Movement Research, Inc.; Studies Project.; Character Generators/Video.
OCLC Number: 57705609
Performer(s): [Panelists:] Bill T. Jones, Joe [Joseph V.] Melillo, Stephanie Skura, Tony Whitfield.
Event notes: Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.
Description: 3 videocassettes (VHS, NTSC) (102 min.) : sound, color ; 1/2 in.
Contents: Cassette 1 (ca. 61 min.). Panel scene from Artbusiness (1984) / choreography, Stephanie Skura; performed by Stephanie Skura with Lenora Champagne, David Rousseve, Tony Whitfield --
Trio from Prejudice (1988) / choreography, Arnie Zane; music, Astor Piazzolla; danced by Janet Lilly, Heidi Latsky, Betsy McCracken --
Discussion (begins at ca. 22 min. into the tape). Cassette 2 (ca. 31 min.). Continuation of discussion. At ca. 12 min. into the tape, the discussion is opened to the audience. Cassette 3 (ca. min.). Continuation of discussion between panel and audience members.
Series Title: Studies Project.
Responsibility: presented by Movement Research, Inc. ; moderated by Elizabeth Zimmer.

Abstract:

Part of The Studies Project, an ongoing series of discussions, performances, and other presentations. Following the performance of two dance works, choreographers Bill T. Jones and Stephanie Skura join arts administrators Joseph V. Melillo, director of Brooklyn Academy of Music's Next Wave Festival, and Tony Whitfield, associate director of the Lower Manhattan Cultural Council, in examining the role of marketing within the wider picture of creating and disseminating experimental dance. They discuss the experiences of their own dance companies or organizations. Topics include: the differences between marketing in the business and artistic worlds; the relation between marketing and financing dance; the importance of communication in marketing; the challenges and problems of expanding one's audience; the question of whether marketing is appropriate to experimentalism; making compromises between experimentalism and economic survival.

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