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Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.

Author: Bo Wison Schyberger
Publisher: Lund, CWK Gleerup [1965]
Series: Lund business studies.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Schyberger, Bo Wison, 1927-
Methods of readership research.
Lund, CWK Gleerup [1965]
(OCoLC)570831296
Document Type: Book
All Authors / Contributors: Bo Wison Schyberger
OCLC Number: 3139866
Description: v, 266 pages illustrations 23 cm.
Series Title: Lund business studies.

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