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Micro-clusters and networks : the growth of tourism

Author: Ewen J Michael; Laila Gibson
Publisher: Oxford, England : Elsevier, 2007.
Series: Advances in tourism research series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Micro-Clusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local  Read more...
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Document Type: Book
All Authors / Contributors: Ewen J Michael; Laila Gibson
ISBN: 0080450962 9780080450964
OCLC Number: 73261410
Description: xix, 183 pages : illustrations, map ; 25 cm.
Contents: 1. Introduction / Ewen J. Michael --
2. Issues in regional development / C. Michael Hall and Ewen J. Michael --
3. Development and cluster theory / Ewen J. Michael --
4. Micro-clusters in tourism / Ewen J. Michael --
5. The role of networks / Paul Lynch and Alison Morrison --
6. Micro-clusters : antiques, retailing and business practice / Ewen J. Michael --
7. Wine tourism networks and clusters : operation and barriers in New Zealand / Richard Mitchell and Chrissy Schreiber --
8. Networks : comparing community experiences / Laila Gibson and Paul Lynch --
9. A path for policy / Ewen J. Michael and C. Michael Hall --
10. The contribution of the micro-cluster approach / C. Michael Hall, Paul Lynch, Ewen J. Michael and Richard Mitchell.
Series Title: Advances in tourism research series.
Responsibility: Ewen J. Michael ; with contributions from Laila Gibson [and others].
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Abstract:

Introduces an approach to the analysis and management of growth in small tourism markets for regional and rural locations. This book recognizes from the outset that the vast bulk of the tourism  Read more...

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   schema:reviewBody ""Micro-Clusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations."--BOOK JACKET." ;
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