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|Additional Physical Format:||Online version:
Cusumano, Michael A., 1954-
New York : Free Press, ©1995
|All Authors / Contributors:||
Michael A Cusumano; Richard W Selby
|Description:||xii, 512 pages : illustrations ; 24 cm|
|Contents:||Organizing and managing the company : find "smart" people who know the technology and the business --
Managing creative people and technical skills : organize small teams of overlapping functional specialists --
Competing with products and standards : pioneer and orchestrate evolving mass markets --
Defining products and development processes : focus creativity by evolving features and "fixing" resources --
Developing and shipping products : do everything in parallel with frequent synchronizations --
Building a learning organization : improve through continuous self-critiquing, feedback, and sharing --
Attack the future!
|Responsibility:||Michael A. Cusumano, Richard W. Selby.|